Management: What prompted you to write this book?

Marc Fournier: The need to put entrepreneurs and investors at the same level and to help the former better understand the latter. As an investor, I witnessed thousands of pitches and saw many beautiful projects misrepresented or explained to the wrong people. In France, there are about 300 funds. No need to go see them all. It is necessary to select the ten or fifteen likely to invest in your start-up according to two essential criteria: its activity and the stage of development.

What is a good pitch?

In the form, it is a presentation of twenty minutes and 25 slides, the formula can be collected in three minutes and 10 slides. Basically, it's an interview that should make the investor want to know more about you and your company. Do not expect to leave with a signed check. On the other hand, it is necessary to make sure that your interlocutor asks you questions and wants to see you again. There, he begins to engage.

>> Our service – Invest in innovative companies with high growth potential before their introduction in Bours, while benefiting from a tax advantage

> Also to read – An expert's advice for a perfect pitch

How to convince a seed fund to invest 300,000 euros in my start-up?

By forming with him a relationship in the long term. Before looking to raise funds, go to investors to talk to them about your project. Then cross them again when your box is launched, keep them informed of your results, etc. So you set up your company in the landscape and, when you need money, they already know it. It can last for eighteen or twenty-four months, but it is with start-ups that we have been meeting for a long time that Serena makes 50% of its investments. The remaining 50% is sent to us by other VCs and fundraisers.

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The former Paris Bourse goes to the fintech
No more badges! This start-up secures and simplifies the reception of your company
How the start-up model can boost innovation and business growth
From cities, they launched their start-up (and it works)
"data-reactid =" 31 "> Cowork.io or when data improves your workspaces
The former Paris Bourse goes to the fintech
No more badges! This start-up secures and simplifies the reception of your company
How the start-up model can boost innovation and business growth
From cities, they launched their start-up (and it works)