Retail sales retail disappointment

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Retail stocks were trading on Thursday as major brand holiday sales disappointed investors.

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Macy's (M), stocks fell about 18% after the department store lowered its full-year forecast to a range of $ 3.95 to $ 4.00, from $ 4.10 to $ 4.30 . The giant department stores & nbsp;reported& nbsp; Complementary store sales growth of 0.7% in proprietary stores and 1.1%, including licensed stores. The department store said expect a growth of about 2% of the full year store business turnover, compared with 2.3% to 2.5% previously. "Data-reactid =" 16 "> The action of Macy's (M) dropped about 18% after the department store lowered its 4.10 to 4.30 dollar target year-over-year increase from $ 4.10 to $ 4.00, from $ 3.95 to $ 4, which resulted in 0.7% growth in complementary store sales for public holidays in its stores owned and 1.1% for licensed stores. "store said it expects comp store sales growth for the entire year of about 2%, down from the previous 2% range , 3% to 2.5%.

"The holiday season started strong – especially during the Black Friday and the following Cyber ​​Week, but weakened in mid-December and did not return to the models planned before Christmas week", said Jeff Gennette of Macy's.

<p class = "canvas-atom-web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "At the same time, Kohl's recorded a sales growth comparable in November of 1.2%, a slowdown compared to last year's growth of 6.9% over the same period.KSS"data-reactid =" 18 "> At the same time, Kohl's recorded a comparable revenue growth of 1.2% in November, a slowdown from the 6.9% growth recorded in the first half of the year. Last year at the same time.Kohl's shares (KSS) dropped around 9%.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Elsewhere, L Brands (KG), the parent company of Victoria's Secret and Bath & amp; Body Works, has announced steady growth in its holiday sales. Victoria's Secret vacation sales decreased by 6%, & nbsp;driven by the decline of lingerie and its brand Pink."Data-reactid =" 19 "> Elsewhere, L Brands (LB), the parent company of Victoria's Secret and Bath & Body Works, has announced flat sales growth for its vacations. Secret's decreased by 6%, driven by the decline of lingerie and its brand Pink.

Macy has reported disappointing holiday sales.

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The shopping season between November 1 and December 24 was the strongest in six years, with sales up 5.1% to over $ 850 billion, according to the Mastercard SpendingPulse report released Dec. 26.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "According to this reportOnline purchases jumped 19.1% from 2017. Highlights included a 7.9% increase in clothing and a 9% increase in residential renovation compared to the holiday season. Last year. Department stores were down 1.3% from 2017. However, department store sales growth was up 10.2%. "Data-reactid =" 32 "> According to this report, online shopping has jumped 19.1% compared to 2017. Among the highlights, note the growth of 7.9% of clothing and the improvement 9% compared to last year's holiday season, as well as department stores, which declined 1.3% from 2017. However, sales growth Online department stores rose 10.2%.

<p class = "canvas-atom web-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "A bright spot for holiday sales was Target (TGT), which is & nbsp;on the way to its strongest growth in comparable business turnover in a full year since 2005. For the months of November and December, Target said sales from its corporate stores had increased 5.7%, in addition to the 3.4% growth recorded in the same period last year. "Data-reactid =" 33 "> Target has been a good point for holiday sales (TGT), which is on the way to its strongest growth in comparable sales over a full year since 2005. For the months of November and December, Target said its sales grew 5.7 percent from 3.4 percent in the same period last year.

"We are very pleased with the results of Target for the end of the year celebrations, which added to very good results for the same period of last year," said the Chief Executive Officer. Brian Cornell. "This performance demonstrates the value of placing our stores at the center of all our customer solutions, including in-store and digital processing."

<p class = "canvas-atom-text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In February 2017, Target unveiled an investment of 7 billion $ the retailer would earn over the next three years in & nbsp;reorganize its store fleet and invest in digital infrastructure."data-reactid =" 35 "> In February 2017, Target unveiled a $ 7 billion investment that the retailer would make over the next three years to reorganize its store base and invest in digital infrastructure.

Target said its digital sales in November and December were up 29 percent. For the full year, they expect a 25% increase in digital, a fifth consecutive year of growth. Pickup and increased store offerings, which account for one-quarter of digital sales, were a key driver of digital sales. Support and scalability increased by more than 60% during the holidays.

For the holidays, Target said his group was strong in all categories of merchandising, especially for babies and toys. Following the bankruptcy of Toys 'R' Us, Target expanded its toy offering by adding 2,500 new or exclusive items.

The last actions of Target were about 4.5%.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter. Send tips to laroche@oath.com."data-reactid =" 40 ">Julia La Roche is a finance reporter at Yahoo Finance. Follow her on Twitter. Send tips to laroche@oath.com.