Apple cuts the price of iPhone XR for sellers partners in China

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "A week after Apple CEO Tim Cook has explained iPhone disappointed Chinese sales to investors in China, the company reduced the & nbsp;iPhone XR price in order to win back consumers from its second market."data-reactid =" 11 "> A week after Apple CEO Tim Cook explained to investors the disappointing iPhone sales in China, the company is reducing the price of the iPhone XR in order to win back consumers from its second market.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Yahoo Finance has learned that Apple had reduced the price of the iPhone XR for channel partners in China on Tuesday about 100 dollars."data-reactid =" 12 "> Apple on Tuesday reduced the price of the iPhone XR for channel partners in China of about 100 dollars, Yahoo Finance learned.

Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Apple Partner Level 1, who buys directly from Apple and sells to distributors and end retailers, have dropped the price of the iPhone XR from 5980 yuan ($ 881) Monday to 5380 yuan ($ 793) with a coupon of 150 yuan ($ 22). Yahoo Finance has confirmed that the partner had received a notice from Apple on Tuesday, cut prices to boost sales. & Nbsp;Apple has not responded to a request for comment. "data-reactid =" 13 "> A tier 1 Apple partner, who buys directly from Apple and sells to distributors and end retailers, has dropped the price of the iPhone XR from 5980 yuan ($ 881) Monday to 5380 yuan ($ 793) with a Coupon of 150 yuan ($ 22). Yahoo Finance confirmed that the partner had received Tuesday a notification from Apple aimed at reducing prices to boost sales. Apple has not responded to a request for comment.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Retailers immediately applied discounts, although the final sales price varies. On the JD.com ecommerce platform, consumers can use a 400 yuan coupon to get an iPhone XR at 6099 yuan ($ 899). Suning, China's BestBuy, also saw a price drop and sells the iPhone XR from 6199 yuan ($ 914). The cheapest version of the iPhone XR, with 64 GB of storage, is out of stock at Suning from Thursday. "data-reactid =" 14 "> Retailers immediately rolled out discounts, although the final retail price varies.On the e-commerce platform JD.com, consumers can use a 400 yuan coupon to get a discount. iPhone XR at 6099 yuan ($ 899) .Singing, the Chinese BestBuy, has also seen a price drop and sells the iPhone XR starting at 6,199 yuan ($ 914) .The cheapest version of the iPhone. iPhone XR, with 64GB of storage, is out of stock at Suning from Thursday.

The e-commerce site JD.com offers coupons for iPhone purchase after price reduction. (Photo: Capture / Yahoo Finance)

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "There is no adjustment on Apple's official website, where the iPhone XR starts from 6499 yuan (958 dollars). In late December, Apple launched a recovery promotion in which consumers can redeem their Android phones, including Huawei and Xiaomi, in order to earn credits when they buy new iPhones."data-reactid =" 35 "> There has been no adjustment on Apple's official website, where the iPhone XR starts from 6499 yuan (958 dollars) In late December, Apple launched a recovery promotion in which consumers can redeem their Android phones, including Huawei and Xiaomi, for credits when they buy new iPhones.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "This move is expected to boost sales of the iPhone's flagship model in anticipation of the Chinese New Year in February. Analysts believe that the high price is one of the reasons for the shortfall of Apple. Gene Munster, managing partner of Loup Ventures, says price increases are holding back iPhone upgrades: & nbsp;one third of the number. "data-reactid =" 36 "> This is a move that should boost sales of the flagship model of the iPhone before the Chinese New Year in February.High prices would be one of the reasons for the shortfall of Apple Gene Munster, director of Loup Ventures partner, says that price hikes curbing iPhone upgrades are a third of the issue.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = ""During Apple's FY18, the average selling price of the iPhone increased by 23%, and we found that the demand for iPhone was not as elastic as imagined Apple. Rising prices have not taken, "he wrote in a note last week. With discounts, Apple was the most popular smartphone vendor in China during Alibaba's Singles Day in November."data-reactid =" 37 ">" At the Apple FY18, the average selling price of the iPhone had increased by 23%, and we found that the demand for iPhone n & rsquo; Was not as elastic as Apple had imagined. The price hike has not lasted, "he wrote.A note last week: with its discounts, Apple was the most popular smartphone vendor in China at Alibaba's Singles Party in November.

Apple cuts the price of the iPhone XR in China after a few tumultuous months. (Graphic: David Foster)

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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Although the price reduction is good news for consumers, some unauthorized sellers in China will suffer the consequences. In the past, new versions for iPhone have attracted a lot of attention, so sellers buy iPhone inventories and return them to a margin later. But this has not been the case with the launch of the iPhone XR and the iPhone XS this year. With falling prices, some have suffered setbacks: they sell the iPhone XR at around 5,700 yuan ($ 840), according to the price charts reviewed by Yahoo Finance."data-reactid =" 58 "> While price reduction is good news for consumers, some unauthorized sellers in China are going to take a beating In the past, new versions of iPhone were very popular So sellers were buying iPhone stocks but that was not the case with the launch of the iPhone XR and the iPhone XS this year.With falling prices, some are losing value: they are selling the iPhone XR at around 5700 euros yuan (840 dollars), according to the price lists reviewed by Yahoo Finance.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Apple has made behind the scenes efforts to stimulate demand. In December, he asked channel partners to promote iPhone XR on the popular WeChat social media app, setting goals for page views and the audience it can reach. "data-reactid =" 59 "> Apple has made a behind-the-scenes effort to boost demand, and in December asked channel partners to promote the iPhone XR on the popular WeChat social media app, setting goals, the audience that it can reach.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Krystal Hu covers technology and commerce for Yahoo Finance. To follow her& nbsp;Twitter."data-reactid =" 60 ">Krystal Hu covers technology and commerce for Yahoo Finance. To follow her Twitter.

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